MASTER P WANTS BLACK OWNERSHIP AFTER LSU CULTURAL CENTER SCARE... WAIT, SIR, WEREN'T YOU JUST TELLING US TO STOP TALKING ABOUT SLAVERY?! 🤨

Now wait a damn minute.

Master P has entered the conversation surrounding Louisiana State University's African American Cultural Center, calling for Black ownership, economic empowerment and unity after reports spread that the university was closing the center.

And listen, the message about ownership?

WE AGREE.

Building businesses? Yes. Owning property? Absolutely. Creating wealth and leaving something for our children? SAY IT LOUDER.

But Sir...

WEREN'T YOU JUST TELLING US TO STOP TALKING ABOUT SLAVERY?!

Because THIS RIGHT HERE is exactly why history keeps walking back into the room every time somebody tells Black folks to quit talking about it.

DUH. 😭

FIRST, LET'S GET THE LSU STORY STRAIGHT

Earlier this week, LSU's student chapter of the NAACP sounded the alarm after learning about the possible closure of the Clarence L. Barney Jr. African American Cultural Center, saying the news brought “profound anger, disappointment and heartbreak.” The organization described the center as more than a building, calling it a safe space and a home for Black students on the predominantly white campus.

But there's an important update:

LSU says the center has NOT closed.

Reports of a potential closure followed the elimination of staff positions associated with LSU cultural centers. The university subsequently clarified that the African American Cultural Center remains open, and LSU's own current website still describes the center as providing educational, cultural and social programming addressing the needs of African American students while teaching all students about Black culture and history.

So we're not going to tell y'all LSU closed the center when LSU says it didn't.

But the concern that caused this whole uproar was very real.

MASTER P: WE NEED OWNERSHIP

Master P responded by calling for Black communities to put greater emphasis on ownership and economic power.

He wrote that Black Americans need more ownership and products to help bridge the wealth gap, arguing that economic empowerment is part of the solution. He also called for unity, communication and support for students rather than simply remaining angry.

And again...

HE AIN'T WRONG ABOUT THAT PART.

But this is where Lady Red has a question.

Sir...

How exactly are we supposed to understand the Black wealth gap without discussing the HISTORY that helped create the Black wealth gap?

🤨

Because history isn't a buffet.

You can't put “economic empowerment” on your plate and tell everybody to leave slavery, segregation, discriminatory housing policies and generations of unequal opportunity over there by the potato salad.

THE S**T CONNECTS.

History explains why some communities had generations to accumulate wealth while others were legally prevented from doing the same.

That's why we talk about it.

Not because Black people want to wake up every morning, stretch, drink some coffee and say:

“GOOD MORNING, EVERYBODY! LET'S DISCUSS SLAVERY!”

TF?! 😂

We talk about history because understanding how we got here helps us understand what needs to change now.

AND LSU JUST HAD ANOTHER RACIAL CONTROVERSY

And THIS is why the timing makes this conversation even louder.

Just days before the Cultural Center controversy, LSU was dealing with outrage over a viral video showing two students walking through campus while a Black baby doll was being dragged along the ground by a rope around its neck.

The video was recorded August 19 inside and around LSU's Student Union. LSU confirmed it was aware of the incident and said its Office of Student Affairs was investigating.

Now let's be precise because the internet turned this into fifty different stories.

Reporting indicates one student was pulling the doll while another walked alongside her. A woman identifying herself as the mother of the Black student walking alongside said the doll actually belonged to her daughter and claimed the students intended it as a joke rather than a racist statement. That explanation came through social media and was not independently confirmed by LSU.

But BABY...

A Black baby doll.

A ROPE AROUND ITS NECK.

Being dragged across a university campus.

In LOUISIANA.

And we're wondering why people want African American cultural centers and Black history taught?

THIS.

THIS IS WHY.

You don't have to believe those students intended some grand racist statement to understand why that image hit Black students and parents like a damn brick.

Intent doesn't magically erase historical symbolism.

And if somebody doesn't understand WHY a Black body represented with a rope around its neck might disturb people...

Congratulations.

YOU HAVE JUST ACCIDENTALLY MADE THE ARGUMENT FOR TEACHING MORE HISTORY.

✋🏾 AND LET'S GET SOMETHING ELSE STRAIGHT

730 BOOM Radio isn't interested in teaching anybody that white people are inherently bad.

We're not teaching Black children to hate white children.

We're not interested in replacing one form of racial superiority with another.

HELL NO.

There are two kinds of people walking around this earth that matter to us:

GOOD PEOPLE AND BAD PEOPLE.

Not superior people and inferior people.

Not “my race is better than yours.”

Not “your ancestors did this, therefore you're automatically guilty.”

GOOD. AND. BAD.

Period.

A white child sitting in a classroom today did not personally create slavery.

A Black child sitting next to them wasn't personally enslaved.

But BOTH children deserve to know what happened.

Because history isn't an accusation.

It's information.

And learning what human beings did wrong before us is one of the ways we try not to repeat the same damn thing.

🖤 WE ARE NOT OUR ANCESTORS

And let us make something else crystal clear.

Black people in 2026 are not asking permission to exist.

WE ARE NOT OUR ANCESTORS.

That doesn't disrespect our ancestors. Quite the opposite.

They survived things we should never have to survive again.

They fought so generations after them could own businesses, attend universities, vote, build wealth, become professors, doctors, entrepreneurs, broadcasters, politicians and university presidents.

So yes, Master P...

OWN SOMETHING.

Build something.

Create businesses.

Buy land.

Teach financial literacy.

Support Black entrepreneurs.

Close the wealth gap.

ALL OF THAT.

But don't tell us we have to forget history in order to build the future.

Baby, we can do two things at once.

We can study what happened AND build what's next.

Matter of fact...

THAT'S PROBABLY THE DAMN POINT.

🎙️ 730 BOOM RADIO

Hate will not be tolerated over here.

Not anti-Black hate.

Not anti-white hate.

Not anti-Asian hate.

Not anti-Latino hate.

Not antisemitism.

Not hatred toward anybody because of the color of their skin or where their family came from.

NONE OF IT.

Because nobody is born racially superior.

Nobody is born racially inferior.

And if somebody still believes that in 2026...

BABY, THAT'S NOT HERITAGE. THAT'S IGNORANCE WITH AN INTERNET CONNECTION.

So protect the cultural centers.

Teach the history.

Build the businesses.

Create the wealth.

Support the students.

And when uncomfortable history comes up?

TALK ABOUT THAT S**T.

Because pretending something never happened has never stopped it from happening again.

And Master P...

We still love you, Percy. 😂

But the next time you wonder why folks keep bringing up slavery and Black history?

JUST PULL UP THIS WEEK AT LSU.

Exhibit A is apparently dragging itself through the Student Union.

TF?!

730 BOOM RADIO

Chicago Is Home. The World Is Welcome.

IT HITS DIFFERENT. EVERY TIME. BOOM! 💥